ETA stands for Estimated Time of Arrival — the best current estimate of when a truck will reach a stop. It’s one of the most common updates a dispatcher gives to a broker, shipper, or receiver.
A reliable ETA keeps everyone coordinated: docks can plan labor, receivers can schedule appointments, and problems can be flagged early. It matters even more on a hot load, where the delivery is time-critical and a slipping ETA needs to be communicated right away.